December 8, 2006

Billboard campaign for Sports Medicine Center

To mark the opening of the new MGH Sports Medicine Center, a billboard campaign will launch beginning this month to celebrate and build awareness of the new state-of-the-art sports medicine facility.



During December, commuters driving along the Massachusetts Turnpike in Brighton can see the billboard facing west while driving toward Boston. Through January and February, commuters heading west from Boston will see the advertisement facing east along the highway at the Allston/Brighton tollbooths.