September 13, 2002

Nursing at MGH: Simply the best

It is a simple slogan--Nursing at MGH: Simply the Best--but it speaks volumes about the exceptional care that is provided at the MGH by the nursing staff. That slogan can be seen in a multi-media advertising and image campaign that was launched in May, with an enhanced effort this fall.

Members of the Staff Nurse Advisory Committee developed the concept for the campaign that features pictures of individual and teams of MGH nurses from throughout the hospital. The slogan can be seen in television, radio, print and www.Boston.com advertisements as well as the Mobile Media truck (shown above).

The truck will be parked at the Gillette Stadium during New England Patriots home games throughout the fall and at the Head of the Charles Regatta in October. The advertisements also are meant to help with recruitment of new nurses and to promote the MGH Nursing Career Expo that is being held on the main campus Sept. 15. For more information about the expo or the campaign, call (617) 726-5593.